Customer Journey Strategy Guide

The Key to Exceptional CX:
Executing Your Journey Strategy

Read the Guide

Customer Experience Episodes PCO_Page_01

Your Guide

Unleashing the Power of a Journey Strategy

Journey strategies bridge the gap between overall relationship NPS and NPS at key points throughout the customer journey. Our guide will teach you the best way to prioritize and improve the journeys that matter to foster customer loyalty.

You'll learn:

How to align CX efforts within your organization
4 ways to assess journeys that have the largest impact on brand NPS
Examples of how organizations across auto, financial services, and retail are using journey strategies

Download Now

Data you can trust

Designed by Bain Based on expertise from over 3k Bain CX projects, allowing us to refine an NPS survey methodology that can't be matched.

Backed by Representative Samples

Access data from over 20k respondents on average per quarter so you can analyze a wide range of CX dimensions.

Regularly Refreshed NPS data is refreshed quarterly or semi-annually so you can make the right strategic decisions.

Customizable Analysis

Flexible dashboards at your fingertips that are tailor made for your company.

Continuously Refined

Regularly refined by CX and industry experts so your NPS Prism data remains relevant and actionable.

Unbiased Data

Double-blind surveys to remove bias. Your company’s and Bain’s involvement both remain unknown to the survey respondent.

The Key to Exceptional CX: Executing Your Journey Strategy

Unleashing the Power of a Journey Strategy

Data you can trust

The Key to Exceptional CX:
Executing Your Journey Strategy