We Help Great Companies
Delight Their Customers
Composed of dedicated experts from Bain, the NPS Prism team is
committed to elevating the experience of all of our clients’ customers.

Our Mission
Taking the Guesswork out of the Customer Experience
At NPS Prism, we believe customer-centricity is essential — just like our parent company, Bain. Customer-centricity is an operational philosophy and a guiding north star that companies can follow to go from good to great.
In order to live that value, companies need more than just their intuition or mountains of raw, uncontextualized data. They need to know what their customers care about the most, how they compare to competitors and how they can act on that information. Meeting this need and enabling a truly customer-centric world is why NPS Prism exists.
About NPS Prism
The Software That’s Making It All Possible

With NPS Prism, companies can answer questions like, “Where do we lead and lag our competitors?” “How much is it worth to close the gaps?” and “What should I tell our frontline teams to actually do?”
This powerful NPS benchmarking platform reveals the “why” behind NPS, enabling companies to take immediate, direct actions that translate into real business outcomes. Based on a rock-solid sampling and research methodology, NPS Prism users gain direction and confidence when determining the optimal path forward and making million-dollar decisions.
CREATOR OF THE NET PROMOTER SYSTEMSM
Meet Fred Reichheld
Fred Reichheld is a Bain Fellow and the creator of the Net Promoter system of management, a revolutionary, yet simple measure of customer loyalty. Fred’s creation of the Net Promoter Score allows companies to measure promoters, and surpass competitors due to its proven correlation with core company performance metrics.
Built on this proven methodology of NPS and insights from Fred, NPS Prism was created as a natural next step to provide companies with a deeper understanding of their NPS scores and those of their competitors, enabling them to take immediate, direct actions that translate into an economic advantage.
Meet the NPS Prism Leadership Team
Jason Barro
Founder & Partner
New York
Jason Barro
Founder & Partner
New York
Jason Barro is the lead partner and founder of NPS Prism, Bain’s customer experience benchmarking service that provides actionable insights to grow loyalty and sales. He is based in Bain & Company's New York office and is a leader in Bain's Customer Strategy & Marketing practice, specializing in the Net Promoter System® and customer-driven transformations.
He has 20 years of consulting experience with Bain.
Jason has extensive experience leading customer transformations across a wide range of industries, including media, cable, retail, banking, credit cards, restaurants and healthcare. He has advised both business-to-consumer and business-to business companies.
Prior to joining Bain in 2004, Jason was an assistant professor of business administration at Harvard Business School from 1999-2004, where he performed research and taught courses on microeconomics, corporate governance and health economics.
Jason earned his PhD, Masters and Bachelor of Arts degrees in economics from Harvard University.
Rahul Sethi
Co-founder & EVP
Boston
Rahul Sethi
Co-founder & EVP
Boston
Rahul Sethi is an executive vice president and the global leader of our NPS PrismSM solution, through which he is responsible for our rapidly growing competitive benchmarking business. He is based in Boston.
Rahul is a seasoned expert on solving complex business issues that lead to incremental growth and economic value for senior client executives, focusing on the customer buying process and market segmentation. He has operational experience and a track record of building high-performing businesses from the ground up, leading teams in diverse cultures and business environments in Americas, Europe, Africa and Asia over the past 16 years.
He is also skilled in professional services development, including sales planning, demand generation, and both product and service monetization. His client industry portfolio spans financial services, retail, CPG, consumer goods, tourism, restaurants and healthcare.
Just before joining the firm, Rahul led global sales planning and analytics at SharkNinja across the US, Europe, APAC and China. Prior to doing so, Rahul was heavily involved with operationalizing and scaling analytics businesses. He built one business – Grail Insights, within another consulting company – and helped scale another predictive analytics company commercially. He started off his professional career at another top consulting firm in the US.
Rahul holds an MBA from the University of Mumbai and an M.A. from the Newhouse School of Syracuse University. He has lived and worked in London, Mumbai and San Francisco.
He and his family members are passionate fans of sport, including football, basketball, soccer, Formula 1, cricket, tennis and ice hockey.
Quinn Aldrich
VP Client Success & Sales
New York
Quinn Aldrich
VP Client Success & Sales
New York
Quinn Aldrich is a senior director on the executive team of NPS Prism, Bain's largest data subscription business focused on CX benchmarking. She is based in New York. Quinn has been in consulting for most of her career and with Bain for 6 years.
Within NPS Prism, Quinn leads the global client success and sales organization, leading teams to bring the best of NPS Prism insights and CX expertise to clients across 20 countries. She is passionate about customer strategy and experience and driving positive, tangible changes in the experience that businesses deliver to their end customers. Quinn has enjoyed driving the growth of the Prism business and onboarding and serving over 50 NPS Prism clients since she joined the team 2 years ago.
Prior to NPS Prism, Quinn was a senior manager in consulting at Bain, focused on Customer and Growth Strategy. She worked with a range of companies from Fortune 100 to private equity portfolio companies across industries including Financial Services, Healthcare, and Consumer Goods, focusing on customer strategy and transformation, customer experience and growth strategy.
Beyond client work, she served in People Operations in the New York office and held leadership positions in Women at Bain.
She holds an MBA from the Wharton School of the University of Pennsylvania and an undergraduate degree from University of Virginia.
In her personal time, Quinn spends her time enjoying and exploring New York City with her husband and two young daughters.
Xavier Argente
VP Product
New York
Alison Leibovitz
VP Strategy & Business Operations
Denver
Alison Leibovitz
VP Strategy & Business Operations
Denver
Alison Leibovitz is a senior director on the executive team of NPS Prism, Bain's largest data subscription business focused on CX benchmarking. She has been with Bain for 13 years.
Within NPS Prism, Alison oversees the marketing, strategy, and talent teams for the 120-person business. She is passionate about customer experience and has enjoyed helping grow the business from 20 people to where it is today.
Prior to NPS Prism, Alison was an associate partner in our Retail practice. In that role, Alison worked closely with many Fortune 1000 companies and private equity firms. Her work focused on strategy, transformation, customer experience, and due diligence (both corporate and private equity).
Beyond her client work, she is a founding member of our Seattle office (2018) and our upcoming Denver office (2022). She also served as program manager of the Seattle office and has held leadership roles across Women at Bain and recruiting.
She holds an MBA from the Wharton School of the University of Pennsylvania and an undergraduate degree from Davidson College.
In her personal time, Alison is a passionate Colorado native who enjoys spending time outdoors with her husband and two young kids.
Passionate About CX?
The NPS Prism team is always looking for talented people who care about giving customers the best experience possible. Join our diverse and ambitious team building the future of CX analytics.