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Comprehensive Data from
Ten Major Industries

NPS Prism collects data from customers around the world, across ten major industries and on a broad array of companies.

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The Industries We Cover


NPS Prism's auto tool captures data on over 26 automotive and power sports brands with insights into everything an automotive brand needs to know about their customer experience, capturing data on everything from the purchasing and financing process to the in-vehicle and servicing experiences.

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Consumer Banking

With data on both large traditional institutions and digital insurgents, NPS Prism captures data on a breadth of products in the consumer banking industry from checking & savings and credit cards to peer-to-peer and buy now, pay later. It also provides insight into 64 customer journeys, ranging from opening an account to disputing a charge.

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SMB Banking

NPS Prism's small and medium-sized business instrument empowers organizations with data on credit cards, deposits, lending and merchant service products across 9 unique customer journeys, such as reviewing transactions or redeeming rewards points.

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From selecting an insurer to making a claim, NPS Prism's insurance instrument provides in-depth data on over 30 customer journeys across 25+ top competitors and all major channels.

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From in-store, to online, to curbside and more, NPS Prism lets you understand where you lead and where you lag your competitors across 25 customer journeys. NPS Prism for Grocery gives you unbiased, detailed NPS results directly from over 50K surveyed consumers shopping at over 40 competitors.

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Quantify how your customers feel when filling a new script, disputing coverage decisions or copayments, talking to pharmacists and other key journeys.

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Gain unparalleled depth into consumers and competitors across mobile, home internet, linear paid TV, and streaming. If you're a B2B provider, understand the wireless and wireline experiences for small business, mid-market, global enterprise, and public sector customers.

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If you’re one of the over 65 companies included in our Utilities data, NPS Prism can show you what customers love about your service relative to peers or why they prefer taking their business elsewhere.

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NPS Prism for airlines provides in-depth data from over 30K flyers that’s fully refreshed every 90 days. See how you and your competitors perform on key journeys like frequent flyer account management, booking, pre-, during and post-travel, and more.

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Video Streaming

Gain insights into customer satisfaction across key journeys including managing their online profile, tech support, changing plans, setting up autopay and more.

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What Makes Our Methodology Best In Class

NPS Prism’s survey and data collection methodology was refined through 3,000+ Bain & Company CX projects. We consult both industry and CX experts to design an informative, bias-free survey instrument. On average, we collect data from a representative sample of over 20,000 consumers per industry every 90 days.

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Industry Insights

The Latest from NPS Prism

Uncover the latest CX trends in our blog.

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GROCERY Why the Human Touch Still Matters in Grocery Read the Blog
AUTOMOTIVE Three Actions for Happier, More Loyal Automotive Customers Read the Blog

How a National Energy Leader Turned CX Ideas Into Action with NPS Prism

Dominion sought an experienced partner who could help them transform meaningful customer insights into data-driven CX strategies.

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