Companies Covered in Our Dataset














and many (many!) more
Types of Insurance We Cover
NPS Prism for Insurance
30
+
Insurance Competitors
Compare performance with all major national and regional insurers
24
Customer Journeys
Across Auto, Home, and Life; categories include purchase, renew, claim, pay, and more.
75
K
Customers Surveyed
NPS Prism collects data from a representative sample of 75K insurance customers, with new data and insights each quarter.
Insurance Customer Journeys That Matter
See a sample of the Auto, Home, and Life journeys we analyze from end to end in the NPS Prism platform
Search & Explore

Make the Consideration Stage Straightforward
Use our platform to discover how customers feel about key aspects of the research experience including:
-
Got advice
- Compared options and chose product
Purchase & Renew

Keep Purchase & Renewals Frictionless
Evaluate how you and other insurance providers perform during the purchase & renew experience including:
- Provided follow-up documents
- Purchased my product
- Obtained my insurance documents
- Set up an online account
- Modified my policy
- Renewed my policy or additional services
Use
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Ensure Customers Stay Satisfied Post-Purchase
Make sure customers feel in control over their insurance plan and usage by improving journeys like:
-
Signed up for additional services
- Signed up for smart home/telematics devices
- Used additional services
-
Used smart home/telematics devices
- Got help from insurance provider to avoid damage
- Got emergency assistance
Claim

Create a Positive Claim Experience
Design a better claim experience for your customers by understanding your performance across journeys such as:
-
Submitted a claim
-
Checked status of my claim
-
Received coverage or liability decision
- Got paid for repairs
Manage & Resolve

Make It Easy For Customers to Manage Their Accounts
Design a better account management experience for your customers by understanding their experience on key journeys, including:
-
Paid my bill
-
Managed my account
-
Wanted general information
-
Replaced or added a driver or vehicle
-
Changed payment method
- Resolved a problem or complained

Make the Consideration Stage Straightforward
Use our platform to discover how customers feel about key aspects of the research experience including:
-
Got advice
- Compared options and chose product

Keep Purchase & Renewals Frictionless
Evaluate how you and other insurance providers perform during the purchase & renew experience including:
- Provided follow-up documents
- Purchased my product
- Obtained my insurance documents
- Set up an online account
- Modified my policy
- Renewed my policy or additional services
.jpg?width=614&name=CR17874_PPTX%20(1).jpg)
Ensure Customers Stay Satisfied Post-Purchase
Make sure customers feel in control over their insurance plan and usage by improving journeys like:
-
Signed up for additional services
- Signed up for smart home/telematics devices
- Used additional services
-
Used smart home/telematics devices
- Got help from insurance provider to avoid damage
- Got emergency assistance

Create a Positive Claim Experience
Design a better claim experience for your customers by understanding your performance across journeys such as:
-
Submitted a claim
-
Checked status of my claim
-
Received coverage or liability decision
- Got paid for repairs

Make It Easy For Customers to Manage Their Accounts
Design a better account management experience for your customers by understanding their experience on key journeys, including:
-
Paid my bill
-
Managed my account
-
Wanted general information
-
Replaced or added a driver or vehicle
-
Changed payment method
- Resolved a problem or complained
Case Study
Behind the Scenes: Prudential's CX Transformation
NPS Prism Co-Founder Rahul Sethi and Prudential's Head of Enterprise Experience Design, Abhii Parakh reveal key strategies for long-lasting organizational change and how to prove the business value of CX with customer analytics.
Learn MoreInsurance Insights
The Latest from NPS Prism
Uncover new insurance CX trends in our blog.
View more insights
Behind the Scenes - Prudential's CX Transformation: 5 key strategies for long-lasting organizational change
Learn More
Insurers Have a Digital Dilemma: Complex Claims
Learn More