What Makes Our Approach Different
DIY approaches or other 3rd-party solutions typically struggle to achieve the breadth and depth of data required to optimize your customer experience.
Why Proven Methodology Is Essential
Conducting a thorough, actionable CX analysis requires NPS data ranging from the broadest to the most specific measures. To make sure that data is reliable, NPS Prism and Bain refined their methodology over the course of thousands of CX projects, ensuring that even the most specific data points can be relied upon for analysis.
In this video, Jason Barro — founder of NPS Prism — describes how actionable CX strategy requires insight into multiple levels of NPS.
Prism data has allowed us to double down on understanding where we need to invest — it’s an unbiased way of validating our internal surveys and has brought urgency to many areas that we knew we had to improve.