Data That’s Always
Relevant and Reliable
Up to date. Representative. Developed with Bain’s industry-leading expertise in survey design and NPS analysis.
NPS Prism’s data collection and survey methodology is constantly updated and draws from a wide sample, making it the best way to access customer insights in your industry.

What Makes Our Approach Different
DIY approaches or other 3rd-party solutions typically struggle to achieve the breadth and depth of data required to optimize your customer experience.

Based on Expertise From
Over 3K Bain & Company CX Projects
The NPS Prism data collection methodology has been developed over decades as Bain first developed the NPS CX metric and then executed, iterated on, and learned from thousands of CX projects. With the knowledge that only experience can provide, we’ve refined an NPS survey methodology that can’t be matched.

Over 20,000 Respondents on Average
For each industry we cover, NPS Prism surveys over 20K customers on average every quarter (or semi-annually for select industries). As a result, you gain statistical confidence in your analyses on a wide range of CX dimensions.

Never Analyze Stale Data Again
NPS Prism data is refreshed quarterly or semi-annually. Great CX is a moving target, so ensuring your insights are regularly and reliably updated is essential for making the right strategic decisions.

Flexible Dashboards at Your Fingertips
Find the answers you need quickly and easily with NPS Prism’s filterable, customizable dashboards. Or, download the data to conduct your own ad hoc analyses outside the platform.

Regularly Refined by CX and Industry Experts
We work with CX and industry experts to continuously refine our NPS survey instruments. Because customer thoughts and feelings, industry trends, company processes and workflows are constantly changing, our data collection methods need to change along with them. This way, your NPS Prism data remains as relevant and actionable as possible.

Double-Blind Surveys to Remove Bias
NPS Prism surveys consumers through third-party providers so you can rest assured that both the consumer base and their responses are unbiased. Your company’s and Bain’s involvement both remain unknown to the survey respondent.

Based on Expertise From
Over 3K Bain & Company CX Projects
The NPS Prism data collection methodology has been developed over decades as Bain first developed the NPS CX metric and then executed, iterated on, and learned from thousands of CX projects. With the knowledge that only experience can provide, we’ve refined an NPS survey methodology that can’t be matched.

Over 20,000 Respondents on Average
For each industry we cover, NPS Prism surveys over 20K customers on average every quarter (or semi-annually for select industries). As a result, you gain statistical confidence in your analyses on a wide range of CX dimensions.

Never Analyze Stale Data Again
NPS Prism data is refreshed quarterly or semi-annually. Great CX is a moving target, so ensuring your insights are regularly and reliably updated is essential for making the right strategic decisions.

Flexible Dashboards at Your Fingertips
Find the answers you need quickly and easily with NPS Prism’s filterable, customizable dashboards. Or, download the data to conduct your own ad hoc analyses outside the platform.

Regularly Refined by CX and Industry Experts
We work with CX and industry experts to continuously refine our NPS survey instruments. Because customer thoughts and feelings, industry trends, company processes and workflows are constantly changing, our data collection methods need to change along with them. This way, your NPS Prism data remains as relevant and actionable as possible.

Double-Blind Surveys to Remove Bias
NPS Prism surveys consumers through third-party providers so you can rest assured that both the consumer base and their responses are unbiased. Your company’s and Bain’s involvement both remain unknown to the survey respondent.
Video Overview
Why Proven Methodology Is Essential
Conducting a thorough, actionable CX analysis requires NPS data ranging from the broadest to the most specific measures. To make sure that data is reliable, NPS Prism and Bain refined their methodology over the course of thousands of CX projects, ensuring that even the most specific data points can be relied upon for analysis.
In this video, Jason Barro — founder of NPS Prism — describes how actionable CX strategy requires insight into multiple levels of NPS.