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CX Data That’s Relevant,
Reliable & Powered by AI

With NPS Prism, you access Bain’s expertise in survey design and NPS analysis.

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What Makes Our Approach Different

DIY approaches or other 3rd-party solutions typically struggle to achieve the breadth and depth of data required to optimize your customer experience.

Designed by Bain
Backed By Representative Samples
Regularly Refreshed
Customizable Analyses
Continuously Refined
Unbiased Data
Powered by AI
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Based on Expertise From
Over 3K Bain & Company CX Projects

The NPS Prism data collection methodology has been developed over decades as Bain first developed the NPS CX metric and then executed, iterated on, and learned from thousands of CX projects. With the knowledge that only experience can provide, we’ve refined an NPS survey methodology that can’t be matched.
backed by representative samples

Over 20,000 Respondents on Average

For each industry we cover, NPS Prism surveys over 20K customers on average every quarter (or semi-annually for select industries). As a result, you gain statistical confidence in your analyses on a wide range of CX dimensions.
regularly refreshed

Never Analyze Stale Data Again

NPS Prism data is refreshed quarterly or semi-annually. Great CX is a moving target, so ensuring your insights are regularly and reliably updated is essential for making the right strategic decisions.
Customizable Analyses

Flexible Dashboards at Your Fingertips

Find the answers you need quickly and easily with NPS Prism’s filterable, customizable dashboards. Or, download the data to conduct your own ad hoc analyses outside the platform.
continuously refined

Regularly Refined by CX and Industry Experts

We work with CX and industry experts to continuously refine our NPS survey instruments. Because customer thoughts and feelings, industry trends, company processes and workflows are constantly changing, our data collection methods need to change along with them. This way, your NPS Prism data remains as relevant and actionable as possible.
Unbiased data

Double-Blind Surveys to Remove Bias

NPS Prism surveys consumers through third-party providers so you can rest assured that both the consumer base and their responses are unbiased. Your company’s and Bain’s involvement both remain unknown to the survey respondent.
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Building on Bain’s Alliance with OpenAI

NPS Prism uses generative AI to automatically extracts insights so you save time going from data to insight to action. 

Leveraging Bain's alliance with OpenAI, the developer behind the ChatGPT, DALL·E, and Codex platforms, you can expect continued AI innovation in the Prism platform. 
Video Overview

Why Proven Methodology Is Essential

Conducting a thorough, actionable CX analysis requires NPS data ranging from the broadest to the most specific measures. To make sure that data is reliable, NPS Prism and Bain refined their methodology over the course of thousands of CX projects, ensuring that even the most specific data points can be relied upon for analysis.

In this video, Jason Barro — founder of NPS Prism — describes how actionable CX strategy requires insight into multiple levels of NPS.
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Learn More About Our Approach

Learn how NPS Prism's Methodology Solves the CX Data Collection Challenge

Download our free eBook to learn how we overcame the challenges of reliable data collection to enable effective CX analysis.

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Prism data has allowed us to double down on understanding where we need to invest — it’s an unbiased way of validating our internal surveys and has brought urgency to many areas that we knew we had to improve.

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How Does Your Company Measure up Against the Competition?

Sign up for a demo, and we’ll show you a sneak peak into data that NPS Prism has on your company and your competitors. Bring your most-pressing CX questions to us, and we’ll point you in the right direction during a live demo.

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Stay Up to Date on the Latest in
Consumer Experience & NPS Benchmarking

Subscribe to our blog to learn about all the major industry trends revealed by NPS Prism data.

Questions? Contact us at prism@bain.com.