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New NPS Prism Findings
Latest NPS Leaders Revealed in New U.S. Cross-Industry Benchmarks Report
NPS Prism is thrilled to release our latest U.S. Benchmarks Report, in which over 20,000 customers, 1,000 companies and 15 industries are represented. CX and business leaders can use this report to measure customer sentiment and loyalty in your industry, track changes in customer experience over time, and identify areas of opportunity for 2026 and beyond.
New for 2026:
- How NPS performance drives business growth through total shareholder returns and primary share growth
- The role of AI in CX leadership
- Cross-industry trends separating leaders and laggard
Past Benchmarking Reports
FY 2024 U.S. Benchmarks Report
This report published in 2025 sheds light on how leading businesses are prioritizing and enhancing the customer experience, and follows our previous report updates from 2022 and Winter 2023.
- Includes data from Q1 - Q4 of 2024
- 1,000 companies and over 10 industries are represented
- Tailored insights from Bain & Company CX leaders
Europe Banking Benchmarks
Our Europe Banking Benchmarks Report reveals the consumer banking NPS leaders and score ranges across 10 countries and will help you answer key questions, such as:
- How does my country’s banking score range compare to others?
- What’s a good NPS score for consumer banks in my country?
- What’s considered good in other countries?
Download now to gain valuable customer loyalty insights to help you make informed decisions to improve CX and drive business growth.
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Leaderboard
2024 Latin America Banking Benchmarks
Our latest relationship NPS scores from Q3 2023 – Q2 2024 reveal consumer banking loyalty leaders in Latin America.
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Leaderboard
2024 Australia Banking Benchmarks
New NPS benchmarks for Australia consumer banks based on customer data from Q2 - Q4 2023.
View Now
Previous Reports
Winter 2023 U.S. Benchmarks Report
The latest U.S. NPS benchmarks based on NPS Prism customer data spanning Q3 2022 -Q2 2023. The Winter 2023 report has been expanded to include comprehensive insights for new industries - home improvement and pharmacy - alongside 9 other industries, airlines, automotive, consumer banking, convenience retail, grocery, insurance, telecom, utilities, and video streaming.
View NowFireside Chat: Winter 2023 U.S. Benchmarks
NPS Prism and Bain CX experts explain the 2023 U.S. Benchmarks Report, sharing their analysis on the new NPS leaderboard and how the CX landscape has evolved across 10+ industries. They also debate the importance of key CX drivers including human vs. digital, routine vs. emotive journeys, and mass market vs. niche players.
Learn More
Previous Reports
2022 U.S. Benchmarks Report
NPS benchmarks based on NPS Prism customer data spanning Q1 -Q4 2022. The report provides comprehensive metrics and insights across 9 industries - airlines, automotive, consumer banking, convenience retail, grocery, insurance, telecom, utilities, and video streaming.
View Now2022 U.S. Cross-Industry NPS Benchmarks Revealed
NPS Prism's Founder and Director of Strategy & Ops discuss companies who are leading CX for their industry and what makes them successful.
Watch Now
