Customer loyalty is being challenged across the U.S. auto industry. The brands holding their ground are doing so through specific, measurable experience advantages.

Brought to you by NPS Prism, the CX benchmarking platform built by Bain & Company, this free report reveals which automotive brands are leading in NPS performance, and the exact experience gaps separating them from laggards. 

Get the competitive data you need to act with confidence:

• The latest Relationship NPS leaders, including mass-market and luxury segment leaders as well as leaders across Gen Z and millennial age demographics.
• Who's winning in digital experience and customer service episodes
• Industry-wide CX trends and areas of opportunity for 2026 and beyond
• Which customer journeys and brand attributes are driving loyalty for top performers
• How NPS drives total shareholder returns for industry leaders including Lexus.

Learn how leaders are using competitive intelligence to answer questions like:

• How does our app stack up against other OEMs?

• What are the leading auto contact centers doing differently?

• How are we performing in service, and is the gap driven by process, policy, or people?

• Where are customers actually researching service, and what does it cost us?

• How do we gauge performance in “blind spots” throughout the end-to-end customer journey?