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Automotive Customer
Data You Can Trust

NPS Prism provides you with customer insights into the product, service, and dealer
experience for both you and your competitors.

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Companies Covered in Our Dataset

and many (many!) more

NPS Prism for Automotive

26 +
Automotive brands NPS Prism includes data on automotive manufacturers, service providers and lenders.
19 +
Customer Journeys NPS Prism contains granular data across the purchasing, financing, ownership, in-vehicle use and service customer journeys.
65 K+
Customers Surveyed NPS Prism collects data from a representative sample of over 25K car owners every 90 days.

Automotive Customer Journeys That Matter

See a sample of the journeys we analyze from end to end in the NPS Prism platform.

To support learning at a granular level, NPS Prism gathers Net Promoter feedback for every episode, enabling its subscribers in, for example, the automobile industry to compare not only their relationship scores but also how they stack up for both digital and human interactions at every episode along the customer journey.

Fred Reichheld

Inventor of NPS and Bain & Company Fellow

Automotive Insights

The Latest
from NPS Prism

Uncover new trends in automotive
CX in our blog.

Learn More
What Automakers Need to Know about Customer Delight Read the Blog
Better Service, Happier Customers: A Key to Automotive Brand Loyalty Read The Blog

Stay Up to Date on the Latest in
Consumer Experience & NPS Benchmarking

Subscribe to our blog to learn about all the major industry trends revealed by NPS Prism data.